When singer, actress, and artist Sarah-Louisa Rohrer stepped onto the stage at the Miss Universe Switzerland finale, it was more than the culmination of a pageant journey — it was the closing of one profound chapter and the dawn of another.
Behind the glamour of the spotlight lay months of discipline, sacrifice, and self-discovery. From daily training sessions to late-night rehearsals, from early-morning runs to cross-country promotional tours, Sarah-Louisa’s experience was a masterclass in resilience, teamwork, and the relentless pursuit of excellence.
Behind the Spotlight: The Journey Few See
The lead-up to the finale was a whirlwind of preparation and performance. “Our Bootcamp demanded early morning runs at 7:00 a.m., rehearsals that often stretched until 3 a.m., and constant practice — all in high heels,” Sarah-Louisa recalls with a smile. “It could have been the perfect concept for a reality TV documentary!”
The intensity didn’t stop there. The night before the final show — and even the morning of — was spent fine-tuning every movement and expression. The dedication of each contestant turned the stage into a powerful display of determination and grace.
Between rehearsals, the finalists participated in numerous events across Switzerland — from marathons in the west to adventurous outdoor challenges such as Aarenböörlen. Alongside the physical effort came another vital role: being ambassadors for sponsors through constant social media engagement and public appearances.
The Birth of VIVA MISS — Where Art Meets Celebration
Out of this transformative experience emerged one of Sarah-Louisa’s proudest accomplishments — her own champagne brand, VIVA MISS.
Born from a blend of creativity, elegance, and sustainability, VIVA MISS embodies her artistic spirit and commitment to excellence. The debut edition — limited to just 100 bottles worldwide — is personally hand-signed and hand-painted by Sarah-Louisa herself. Each bottle tells a story of individuality, empowerment, and craftsmanship.
Produced according to organic and Demeter standards, the collection stands as a personal statement of her values: quality, sustainability, and authenticity.
“VIVA MISS is not just champagne,” Sarah-Louisa explains. “It’s a symbol of self-expression, resilience, and the joy of celebrating who you are.”
Follow the journey on Instagram: @vivamiss_champagne
Beyond the Crown: A Vision Reimagined
Although the Miss Universe Switzerland finale marked the end of one chapter, Sarah-Louisa sees it as the beginning of many new ones.
“With fresh energy, I’m ready to continue growing as a presenter, content creator, brand ambassador, singer, actress, and artist,” she shares. “The friendships and unity among the finalists are what I’ll cherish most — we plan to keep collaborating and building creative projects together.”
Her journey through the competition gave her a deeper understanding of the power of storytelling, performance, and media. Now, she’s eager to explore the industry from a new perspective — perhaps even behind the scenes.
“I’d love to experience beauty pageants from the production side,” she says. “I already have ideas to make such shows more modern and engaging. The format absolutely has streaming or television potential.”
The Philosophy Behind the Person
While many see the glamour of pageantry and performance, Sarah-Louisa’s foundation is built on timeless values: authenticity, kindness, and perseverance. These principles guide every decision she makes, from business ventures to creative collaborations.
“I believe in staying true to myself, treating others with respect, and constantly learning,” she reflects. “Success isn’t just about achievements — it’s about making a positive impact, staying grounded, and inspiring others to follow their dreams.”
Her philosophy extends beyond personal ambition. Through her coaching platform speechandlanguage.me, and her creative outlets sarahlouisarohrer.me and sarahlouisarohrer.art, she continues to inspire people across cultures to embrace self-belief, creativity, and confidence.
Looking Ahead: Art, Fashion, and Empowerment
Sarah-Louisa’s creative energy shows no signs of slowing down. Following the success of her champagne venture, she is preparing to launch her own fashion brand in 2026 — a bold step that merges elegance, empowerment, and sustainability.
This upcoming line, much like her personality, is set to blend high artistry with meaningful storytelling — fashion that doesn’t just adorn but inspires.
“For me, art and entrepreneurship are two sides of the same coin,” she says. “Both are about connection, emotion, and creating something that moves people.”
A Legacy Beyond the Stage
Sarah-Louisa Rohrer’s journey is a celebration of passion and perseverance — a reminder that success is not defined by titles but by transformation.
From long nights of rehearsing in high heels to hand-painting champagne bottles in quiet reflection, every step reflects her drive to blend artistry with authenticity.
The Miss Universe Switzerland finale may now be history, but for Sarah-Louisa, the story is far from over. With her champagne brand VIVA MISS, her upcoming fashion label, and her continuing work as a creator and mentor, she is redefining what it means to be a modern woman in motion — strong, creative, and unapologetically true to herself.
Follow For stay Connected: @vivamiss_champagne | sarahlouisarohrer.me | speechandlanguage.me
